Audi demos an Avengers virtual reality experience in their car

Imagine having your Uber driver pull up and offering you a virtual experience while you take your trip. Now that’s service!

All companies are now trying to push boundaries to incorporate some sort of VR experience into their product or service. From labs, factories, apps and showrooms companies are testing Oculus Rift goggles and Google Cardboard glasses. The competition for VR experience is on.

The Zurich Film Festival has been one of the major cultural highlights in Switzerland for more than 10 years. Film stars and cultural figures flood to this particular event every year and are highly covered by media. Audi used this film festival as a marketing platform by presenting the Audi TT. They allowed a “test” drive for all visitors of the festival in the Oculus headset. You can experience the Audio TT through the glasses on an interactive race game.

Similarly, Ferrari is equipping their dealers with VR technology that can bring their test drivers into any configuration. Chrysler engages consumers with VR Google Mapping technology to let people explore the five-million-square-food assembly plant. Even Volvo started to use Google Cardboard for a “test drive” simulation.

The future of the automotive industry is VR.